In today’s competitive construction market, a strong brand can be the difference between being considered for a project and being overlooked. Effective marketing helps contractors build awareness, establish credibility, differentiate themselves from competitors, and create lasting impressions with clients, teaming partners, prospects, and potential employees.
Join us to explore the core elements of a successful marketing strategy, including branding, messaging, photography, website effectiveness, social media presence, and industry engagement. Attendees will learn how to audit their current marketing efforts, identify gaps and opportunities, and implement practical improvements that strengthen their market presence.
Whether you’re just getting started or looking to refine your approach, you’ll leave with actionable tools and best practices to elevate your brand, enhance your reputation, and position your company to win more work.
About the Presenter:
As a Senior Marketing Strategist at Middle of Six, Katy’s curiosity-driven mindset informs her approach to marketing and business development. With a decade of marketing experience, she brings fresh thinking to age-old industry challenges, encouraging folks to think strategically. Her intuitive ability to connect with people makes her a natural facilitator and is the foundation for long-term, trusted industry relationships. Katy’s human-centered mindset enhances her work as a strategist and a speaker, allowing her to distill complex marketing challenges into clear, actionable insights.
As a Project and Creative Strategies Director at Middle of Six, Lauren Jane Peterson brings creativity, clarity, and presence to every engagement informed by her 10 years of marketing and design experience. She leads branding efforts, website development, and graphic design for architecture, engineering, and construction (AEC) firms and her work has been recognized with multiple Marketing Communication Awards (MCAs) from the Society for Marketing Professional Services (SMPS). She regularly contributes her expertise on The Shortlist, a podcast about all things AEC marketing.
